I love marketing. Specifically, I am a big fan of how goods are packaged - the design. Anyway, I am of the opinion that the guys who developed the packaging for Jones Soda beverages are geniuses. Soda’s come and go, with the exception of the major players like Coke, Pepsi, and Dr. Pepper. So, the fact that Jones has made it to this point is pretty impressive. Honestly, I have no idea how they are actually doing financially, but the fact that you can still get them at Panera and Target must mean something is working. Anyway, the packaging is great. Even though photos dominate their drinks labels, I think most of us could pick their logo out of a beverage logo lineup (They’re all twix). The different photos work though, and I especially like the various messages and drawings that can be found on the under side of the bottle cap.